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“We are working with our agents and their clients to create a company that better serves homeowners.”

ROBERT REFFKIN,
FOUNDER & CEO, COMPASS

Protecting and Maximizing the Value of Homes

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Your Home.
Your Choice.

For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.

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Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you. 

At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.

Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:




1. Eliminate Days on Market & 
Price Drop History Risk

  • Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.




2. Avoid Missed Buyer Inquiries

  • Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.




3. Control your Pricing

  • Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.




4. No Negative Insights Added to Your Listing

  • Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.

The Compass 3-Phased Marketing Strategy

Where Homeowners Choose to Market First

1
PHASE 1
2
PHASE 2
3
PHASE 3

PHASE 1

Compass Private Exclusive

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public. 

Find out more about Compass Private Exclusives here.

  • Make your listing available to a nationwide network of 34,000 top agents and their millions of clients. 

  • Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops. 

  • Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.

PHASE 2

Compass Coming Soon

Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.

Find out more about Compass Coming Soon here.

  • Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.

  • Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home. 

  • In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.  

PHASE 3

Go Live on All Platforms

Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. 

Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history. 

Pre-Marketing by the Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

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Your Home.
Your Choice.

At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.

Contact Monica

Work With Monica

Monica is devoted to modeling the highest level of standards in customer service for each of my clients and that begins by understanding the importance of pricing, condition, location, and the economic variables involved.

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Contact Details

Monica Parker & Co.

Phone

(301) 706-2787

Email

[email protected]

Compass

Phone

(404) 668-6621

Address

3107 Peachtree Rd NE A-1 Atlanta, GA 30305

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